Fundraising Toolkit

Writing a project proposal

Use our guide when creating your project proposal for use with stakeholders, strategic partners, sponsors and funders

Thinking about Stakeholders

To support your project proposal, you will need to think about who your stakeholders are

Thinking about Strategic Partners

To support your project proposal, you will need to think about who your Strategic Partners are or who they might be

Thinking about Strategic Relevance

By aligning your project with the priorities of statutory bodies, local governments, health authorities, and corporate sponsors, you can significantly enhance your chances of securing the necessary support.

Example Plans and Strategies

We have compiled a list of example Strategic Plans you might want to align your project with in order to attract funding from local government, health authorities or corporate sponsors.

Thinking about Sponsors

To support your project proposal, you will need to think about who your Sponsors are or who they might be

Thinking about Funders

To support your project proposal, you will need to think about who your funders are, or who your potential funders could be

Chasing the ‘right’ funding for you

Not all funding is equal. There are pros and cons to whichever fundraising strategy you adopt, and most fundraisers agree every good cause will require its own ‘fundraising mix’.

A List of Useful Funders

Once you have a project proposal which is clearly laid out, and written in a way that is concise, engaging and compelling – it’s time to think about who will be looking at it
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